Milton Campbell and Frank Madden are the principles in the business and share the management of Friendly City Tire with a management team. The team is made up of the most experienced and dedicated employees from the service, sales, and clerical areas of the business. The team communicates on a regular basis with a common goal of seeing that our customers have a pleasant experience on every visit to Friendly City Tire.

The management of Friendly City Tire operate the business with the anticipation of producing a profit. However, the profit motive is considered secondary to the philosophy of operating a business with the highest degree of integrity in the dealings with customers and employees. It is not the desire of the company's officers to get rich. Rather, they desire to obtain and maintain financial security for the company while sharing the benefits of good business and prosperity with the employees of the company in the form of pay and benefits. They believe in rewarding employees who display good attitudes and performance. They strive to get and keep good employees with the realization that the employees are the company.